2

The Residual Impact of Avoided Television Advertising

Year:
2010
Language:
english
File:
PDF, 148 KB
english, 2010
3

Viewing Angle Matters—Screen Type Does Not

Year:
2009
Language:
english
File:
PDF, 1.11 MB
english, 2009
4

Interactive TV advertising: iTV ad executional factors

Year:
2012
Language:
english
File:
PDF, 256 KB
english, 2012
6

Interactive Branded Overlays

Year:
2015
Language:
english
File:
PDF, 231 KB
english, 2015
8

A Comparison of Three Interactive Television AD Formats

Year:
2009
Language:
english
File:
PDF, 379 KB
english, 2009